As reported by XR Daily News, one of the estimates comes from Minsheng Electronics, which shared its estimated cost breakdown of the Apple mixed reality headset on WeChat. With a long list of parts as well as an assembly cost, the headset is estimated to cost around US$1,400 (~RM6,365). Add in shipping costs and this could go up to US$1,600 (~RM7,275). Another estimate by Wellsenn XR, pegs the manufacturing cost of the Apple mixed reality headset to be an oddly specific US$1,509 (~RM6,861). A third estimate, as claimed by Chinese site Snowball Finance, pegs the Bill of Materials (BoM) to add up to US$1300 (~RM5911). This estimate may or may not include shipping costs, but if it doesn’t, then the total would be raised to a comparable figure once included. Either way, even with the most generous of estimates, a manufacturing price of US$1,600 is still just over half of the much reported estimated retail price of US$3,000 (~RM13640). The profit margins here obviously looks pretty steep, but in fairness, it’s not much different compared to, say, the iPhone 14 Pro Max. According to a Counterpoint Research estimate, though the storage capacity was not specified, the phone costs about US$474 (~RM2155) to make, and retails starting from a price of US$1,099 or RM5799 locally. (Source: XR Daily News, WeChat, Snowball Finance, Counterpoint)
